A hotel that has been used in the Corona evil, where is the "new normal" demand? Where is the breakthrough ｜ New Switch by Nikkan Kogyo Shimbun

A hotel where the use of inbound (foreign visitors to Japan) and businessmen business trips is sluggish due to Corona.In a severe environment, tourism -related businesses, such as ventures, are increasing the operating rate and sales of hotels through new value creation.In response to Corona, the opportunities to be used not only for staying but also for various purposes, such as work and hotel work.We are launching various promotions to incorporate demand in the New Normal era.(Eri Yamashita)

Choice Hotel's Japan (President Yuya Muraki, Chuo -ku, Tokyo), which operates "Comfort Hotel" nationwide, has launched a service that can use the hotel as a flexible space in 15 minutes.Following the increasing number of opportunities to be used for various purposes, such as teleworks, lunch meetings, and third -plays, the use of new hotels in the New Normal era will be defined as "new hottest activity" and promoted.

In collaboration with Tokyo San Marunana (President of Setagaya -ku, Tokyo), which operates "THREES", which provides hotel rooms, lounges, breakfast venues, etc.By using the workspace, it can be used at a maximum of half price than the regular price.

Kannonzaki Keikyu Hotel (Yokosuka City, Kanagawa Prefecture) provided a work plan in collaboration with the Weekday hotel work reservation site "OTELL" operated by Gaiax.Improved %.Achieving the increase in the number of new customers in the government and improving the operating rate of quiet phases, such as acquiring new customers and offers of weekdays and seasons, in response to the increasing number of home -working workers due to government changes in the government and new colonavirus.bottom.

In addition to the use of normal work by one person, it is said to be "connected to multiple people and repeat use" (Kannonzaki Keikyu Hotel).

The government plans to resume business on the GOTO Travel, a promotion of travel demand, after January 2022.Gaiax is expected to provide a lot of subsidies that are commonly treated on weekdays and have a lot of subsidies that focus on the use of workings in each local government.Promotion is progressing. "

For the tourism -related industry, which was hit greatly due to Corona, it is expected that the hotel use will be further pushed.

Nikkan Kogyo Shimbun December 23, 2021