What is the demand that Daito Trust Construction's first "rental housing with garage" will capture in the new series?

Daito Trust Construction develops "CIEL" series of high-value-added rental housing

大東建託初の「ガレージ付き賃貸住宅」 新シリーズで取り込む需要とは?

Daito Trust Construction Co., Ltd. announced on February 21 that it will launch a high-value-added rental housing "CIEL" series from the rental housing comprehensive brand "DK SELECT". From the same day, the company started selling "Ciel Court", which has improved design and crime prevention, and "Ciel Garage", the company's first rental housing with a garage. [Image] View the property Daito Trust Construction has developed many products for couples (including DINKs) and families of 2LDK and 1LDK, mainly wooden structures. As of the end of January 2022, the number of units managed by the company is approximately 1.184 million. Of these, the largest floor plan is 33% of 2LDK, followed by 1LDK (32%). In addition, the age of residents is the highest at 45% in their 20s. Next is the number of residents in their 30s (28%), who are relatively young. For this reason, the annual income distribution of residents was 3 million to less than 5 million, accounting for 56%, and 80% of the residents had an annual income of less than 5 million yen. On the other hand, in the two products in the same series, the target is set to single-person and two-person households. The background to this is the increase in these households, the rise in rent due to late marriage, and the spread of telework due to the Korona-ka. According to a survey by the National Institute of Population and Social Security Research, the number of single-person households as of 2020 is approximately 19.34 million. It accounts for 35.7% of the total number of ordinary households. Although the increase in the number of households will reach its peak in 2020, the proportion of single-person households will continue to rise and is expected to reach about 40% in 1940. In addition, the rent paid by single-person households is also on the rise due to the effects of late marriage. In addition, the number of two-person households, such as couples only, is increasing, and is expected to increase to 11.2 million households in 2013. Therefore, the company has developed the Ciel series as a new high-value-added rental housing. We will appeal to owners as a product that differentiates them from other properties, improves profitability by increasing rent, and stabilizes the occupancy rate.

"Ciel Court" with entrance gate and courtyard

One of the lineups, "CIEL COURT," is equipped with an entrance gate with an auto lock and a courtyard, achieving both design and crime prevention. According to a SECOM survey, 73.2% of the respondents are concerned about the deterioration of public security and the increase in crime, while the percentage of those who actually take security measures is 40.8%, which is less than half. The property will be targeted at singles and couples, and will be appealing as a property with high crime prevention while featuring features in terms of design and functionality. The exterior is luxurious with an arched gate and a courtyard. In addition to adopting highly visible fences and gates for the entrance gate, a non-contact type auto lock was installed to improve crime prevention. Also, as an option, we have made it possible to support security cameras and home security. There are two types of dwelling units, a "flat type" where the first and second floors are separate dwelling units, and a "maisonette type" which looks like a detached house. The flat type at both ends of the building is "1LDK + solarium" on the 1st floor and "1LDK + multi-room" on the 2nd floor. In the conventional products, there were many lineups that chose balcony or solarium, but in Ciel Court, the floor plan was to install two in the same dwelling unit. Mr. Shigehiko Togesaka, General Manager of the Product Development Department, explains the reason, "In addition to crime prevention, we added the possibility of using it as a hobby and a work room." If only the solarium is installed, the room will be in direct contact with the outside. Therefore, by changing from balcony to solarium to LDK, it is possible to protect privacy while allowing light to enter the room and to provide a "cushioning material" with the outside. In addition, the target of this series is assumed to be "people with a higher annual income by one rank" than conventional products. It is said that many of the tenants of the property developed by the company naturally dry the laundry, but the target group of the property is likely to "mechanically dry the laundry" using a bathroom dryer or the like. And analysis. Therefore, a desk was set up in the solarium so that it could be used as a hobby or telework space. In addition, a multi-room with 3 tatami mats that can be separated by a door is prepared for the dwelling unit on the 2nd floor. It is a two-story wooden 2x4 construction method, and will be deployed nationwide except for Hokkaido, heavy snowfall areas, and Okinawa Prefecture. Occupied area is 50.42-51.54 square meters. The target is to sell 50 buildings in the first year.

Next page: Daito Trust Construction's first rental housing with a garage "Ciel Garage"
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