Training 360 million yen in Series A, which develops the elevator advertising business — - Mitsubishi Estate and XTECH V and others | Bridge (Bridge) Technology & Startup Information
Tokyo, which develops a smart display / digital signage business for elevators, is on the 15th in the Series A round 3.He announced that he had raised 600 million yen.Mitsubishi Estate (TSE: 8802) served as a lead invaster in this round, with XTECH VENTURES and several angel investors.XTECH VENTURES will follow Tokyo following the pre -series A -round conducted by Tokyo in July 2019.
Tokyo is founded by Youhong Luo, who majored in Earth Planetist Science at the University of Tokyo and was involved in research related to the asteroid spacecraft Hayabusa 2.At that time, there were many patches on the elevator of the university research building, which started to start a digital signage business for elevators.
Initially, the company was developing "Tokyo Erevi" for small and medium -sized buildings owned by individual owners and small and small real estate companies, but this business was sold last year.Luo told his BRIDGE as follows:
Tokyo has decided to aim for a larger market."Tokyo Elevi GO", which develops signage in elevator basket, but is the end of 2019, and "Elecinema", which projects advertisements and content in the elevator basket that is rising and down.The place and the joint venture SPACEMOTION will be established and developed.Mitsubishi Estate is a long -term management plan 2030 announced last year, positioning Elecinema as a new media business using technology.
The number of REIT corporations, which owns many office buildings, has been introducing digital signage as disaster prevention, BCP tools, and SDGs -conscious initiatives in office buildings.To date, Tokyo Erevi Go has set up more than 600 units in Tokyo's office buildings, mainly in the central Tokyo, but in the future, in cooperation with REIT corporations, a total of 2,000 units will be performed by the end of December this year.He aims to install.
In China, when elevator ads have lost sales of newspaper ads, Focus Media and Xinchao Media (Shincho Den) are increasing their business as platform operators in this field.In 2018, Alibaba (Ali Bae) is 14 to Focus Media.Invested 300 million dollars 6.62 % of the shares have earned a share, and Baidu (Baidu) has invested in the Xianchao Media 2.1 billion yuan (approximately 33 billion yen).Tikin Media, which has a market share of 80 % in office building elevator ads, has raised 120 million yuan (approximately 1.9 billion yen) in the same year in the same year.
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