YouTube greatly reduces original program production

 YouTube will significantly reduce "YouTube Originals", which provides original programs.According to Bloomberg's article on January 18, the company plans to end most of the investment in the production of original programs.


提供:CNET

 Robert Kyncl, the highest business officer of YouTube, has reduced YouTube Originals in a statement posted on Twitter, and will only invest in "Black VoiceS Funds" and "YouTube Kids Funds".。

YouTube、オリジナル番組制作を大幅縮小

An Update on YouTube Originals: pic.twitter.com/pixhgz2yhu

— Robert Kyncl (@rkyncl) January 18, 2022

 "A new opportunity is born with rapid growth, and investing in other efforts can have a greater impact on many creators," he wrote.

 Susan Daniels, the Global Officer of YouTube's original content, will leave the company on March 1st.Daniels joined the company in 2015, when YouTube was promoting the production of original programs and movies.In recent years, Youtube has been reducing original program production, and in 2019, it has been able to watch various programs that had been provided to PREMIUM members for free with advertisements.

 As a background of this movement, there are a lot of many, including the "Apple TV+", "Disney+", "HBO MAX" and "Peacock", which has been offered in recent years, and "Netflix" and "Amazon Prime Video", which have been competing for a long time.Services have been in a so -called streaming war.

This article edited by Asahi Interactive for an article from overseas RED VENTURES for Japan.

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