The resumption of sales is also Kyocera's bravery foot, and Balmuda's image down is down Ishikawa's "Smartphone Industry Newspaper" vol.451
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Atsushi Ishikawa's "smartphone industry newspaper"
2022/01/15 (VOL).451)
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"table of contents"
1."BALMUDA PHONE" stops selling to resuming due to skill problems
----- Kyocera's bravery foot is down to Balmuda's image
2.1000 Sony sold 1000 WENA watches with Sony logo
------ Rather, Xperia's Wear OS Smart Watch yet?
3.KDDI newly set up a data center in Bangkok, Thailand
----- In fact, Thailand was one of the most developed countries in the world
Four.This week's release & news
Five.Editing postscript
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1."BALMUDA PHONE" stops selling to resuming due to skill problems
----- Kyocera's bravery foot is down to Balmuda's image
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Balmuda's smartphone "BALMUDA PHONE" was suspended in early January, and was resumed on the 14th.
The cause was that interference noise could exceed the allowable value in some frequency bands.There was no effect on calls and data communication, and it did not seem to be in trouble with users.
As for this time, Kyocera, who is in charge of production, notices mistakes and contacted Balmuda and Softbank.First of all, the sales were suspended at the shop store, the situation was uploaded to SNS, the media contacted public relations, and it was made into an article.
It is wonderful that the update was able to be dealt with in just a week, but there were some points to reflect on in terms of media.
In the first place, this trouble is not a lot of damage to the user.Did you need to stop selling it to the shop in a hurry?
I guess it would have been nice to have prepared a software update in advance, and did not meet the skills at the time of distribution, so it would have been better to fix it.
This time, the announcement of suspension of sales at the shop was uploaded on SNS, and the strange story was spread, causing Balmuda's image again.
Moreover, because of the excitement during the three consecutive holidays, a news program on a TV on Monday, which was in trouble with the dying story, jumped.Although it is not a big deal, only the fact that "Balmuda's smartphone has been suspended" spreads on TV.In addition, since each station plays videos to YouTube, it has generally expanded.
There is a feeling that Kyocera was the brave feet.