Why fashionistas are crazy about the quilted jackets of "The Frankie Shop"
When The Frankie Shop, a minimalist brand that combines the sensibilities of Paris and NY, released the oversized, trapeze silhouette thin quilting jacket "Teddy", it would be such a hit. I didn't even expect the brand.
This rarely happens to brands that offer word-of-mouth types of products.
Related Story [Autumn / Winter 2021-22 Trend] Review the trend keywords of autumn / winter fashion.A year after its first launch, "I was thinking of giving up on this item," The Frankie Shop founder Gael Drivé told BAZAAR.com. Since its opening in 2014, various styles of outerwear have appeared and disappeared in The Frankie Shop lineup. It was this quilted jacket that was in demand far more than expected, to say the least.
After countless reviews and several restocks, this $ 285 jacket has been credited to even more #OOTD (Today's Coordination) this fall.
In addition to the brand's online store, four neutral colors are available at Net-a-Porter and Mytheresa. Fashion search engine Lyst reports that the Frankie Shop's quilted jacket view rose 129% in September-October. The search for this quilted jacket "Teddy" has increased by 91%, and most people are looking for moss green.
courtesyMATCHESFASHION
The jackets will be restocked on October 2nd (local time) most recently. It was already sold out when BAZAAR.com's Deputy Editor-in-Chief Izzy Grinspan wrote a story about the rise in popularity of this jacket on October 13. But good news for those who missed the timing of restocking. The green jacket is back in stock on the 16th.
It's no wonder you compare The Frankie Shop's "Teddy" to Instagram's famous "other oversized coats." The military green color and the buggy fit are the same.
The Frankie Shop's "Teddy" turmoil didn't just start in New York City, but it's true that you'll often see it in New York City. But there are some UK-based digital creators and photographers Rachel Clifton who say they found them on Instagram, while others like style influencer Jessica Sky, whom she met while scrolling through Net-a-Porter.
This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
Ana Airo, a motion graphics designer for Harpers Her Bazaar, sought out this jacket from TikTok's wardrobe styling comments.
"I was looking for a military surplus quilted liner jacket to complete my fall wardrobe, which is exactly the definition of" upgraded basic "," she said.
Other coats that are famous on the net are not as exquisitely balanced in structure and size as "Teddy". It's a pretty dramatic shape, so it's a statement piece rather than a piece to wear just before going to the neighborhood in the winter (although Drivé is often worn with leggings and loungewear). ).
She says that the oversized fit of this quilted jacket is my favorite point for all the women I talk to.
"I love the oversized look. It's great to match with casual slim fit denim," says stylist Nicole Chavez.
This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.Drivé says the oversized style is only part of the reason for Teddy's growing popularity.
"More importantly, this jacket was originally a liner jacket, so it has a nice casual feel, but the geometric silhouette stands out and gives it a modern look."
Be prepared to see this quilted jacket here and there, whether you're getting restocked or not on the trend.
"It was bought by quite a few friends and so many of my followers gave me a message about this jacket. It's definitely a piece that everyone wants," Clifton said.
Translation: Mitsuko Kanno From Harper's BAZAAR.com
Related Stories [Autumn / Winter 2021-22 Trend] Get it before winter comes! 6 big favorite sweaters of this season [2021-22 autumn / winter trend] The latest fashionable slogan is "one tone" [2021-22 autumn / winter trend] 6 big trends of autumn / winter shoes that you should know This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io