"Tamagotchi 25th Anniversary Pop-up Store"
Since its release in 1996, the 25th anniversary pop-up store of the popular national toy "Tamagotchi" has opened at ZeroBase Jingumae for a limited period of 6 days. [Photo] "Tamagotchi Smart" in collaboration with NiziU <"Tamagotchi 25th Anniversary Pop-up Store" opened on the day of its 25th anniversary> Tamagotchi was released under the concept of a "portable digital pet" and continues to evolve in line with the times in Japan and overseas. , and has sold more than 85 million units worldwide so far. At the "Tamagotchi 25th Anniversary Pop-up Store", which opened on November 23, 1996, on the 25th anniversary of the release of the first generation Tamagotchi, the first wearable Tamagotchi "Tamagotchi Smart" in the series was exhibited. , There is also a photo spot where you can enjoy taking photos to commemorate your visit. The store displays all the Tamagotchi that have been released so far. You can enjoy three major evolutions: the birth period, the training period, and the color period. The great attraction of pop-up stores is that anyone can find a Tamagotchi that they know and can find. "Tamagotchi Dots" products are also on sale. You can choose from a wide variety of items such as straps, clear files, and T-shirts. We also have a photo spot perfect for taking photos to commemorate your visit. There are plenty of contents that even people who have never played Tamagotchi can enjoy. The latest model ``Tamagotchi Smart'', which was released on November 23rd in conjunction with the opening of the pop-up store, is the first wearable type in the series. While retaining the familiar egg shape, it can now be worn on the arm, and is equipped with unprecedented functions. Available in two colors: coral pink and mint blue. The collaboration model "Tamagotchi Smart NiziU Special Set" with NiziU, a special supporter, is a Tamagotchi smart body that features a white-collar and NiziU-inspired color board, and items that image the original character "NIZOO" and members. "Tama Suma Card NIZOO Friends" that can be used, and original photo cards that are newly taken are included in the set. The concept of "Tamagotchi Smart" is "smart Tamagotchi". A wearable type that you can enjoy playing with your Tamagotchi at home as well as outside so that you can enjoy it even during the corona crisis. You can wear it like a smartwatch and carry it around, and you can enjoy dance games that can detect your movements and change the Tamagotchi's reactions by counting your steps. Equipped with a touch LCD and microphone function that allows you to enjoy the feeling of communicating directly with your Tamagotchi. By talking to and asking questions, the character grows and changes, and the more you interact with it, the more it evolves into a Tamagotchi that is closer to you. In addition, a function has been added that allows shopping and meals to be ordered and delivered using the app. Tamagotchi has become a Tamagotchi of the era of Reiwa, such as the appearance of the "Tamaching App" for encounters between Tamagotchis. The Heisei generation will experience the Tamagotchi of their memories, while the Reiwa generation will experience the history of Tamagotchi and the latest Tamagotchi for the first time. Tamagotchi has evolved with the times and is loved by many generations, and will continue to bring new experiences and memories together.
Hitomi Abe
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