[New bulletin - 3rd] YEMA's 3 featured models, from the official model of the French army to the topical work with over 100 million yen in support | Watch LIFE NEWS | A watch news site to enjoy your watch life

　In recent years, the watch market has seen a series of revivals of emerging brands and prestigious brands due to the reduction of manufacturing costs due to advances in manufacturing equipment and the expansion of new business models based on cross-border e-commerce. Recently, emerging brands from Southeast Asia and the United States have been appearing one after another, but among these emerging forces, French watch brands are showing interesting movements.

　The watch industry has expanded rapidly in the last ten years, perhaps due to the geographical advantage of being adjacent to the watch kingdom of Switzerland. Emerging brands that combine design and quality, such as Baltic, March L.A.B., Reservoir, Heggid, and Fugue, are born one after another and are attracting attention from watch lovers.

>> Enchanting watch lovers with a heritage collection based on classics of yesteryear

　YEMA, which we took a close look at this time, is one such French brand. In the 1960s, the company produced iconic models in the field of sports watches, but since the 1980s, it has entered a slump after many twists and turns, such as becoming a subsidiary of Seiko. After continuing to wander, it became a French-owned brand again in 2004, and is currently developing a reprint collection that reproduces past masterpieces.

　In the French watch industry, where emerging brands are on the verge of rivalry, it can be said that the company's great appeal is that it is gaining support from watch enthusiasts with its unique approach that only a long-established company can take. deaf. This time, we will introduce three latest models that the editorial department is paying attention to, from the Yema collection, to the collaboration model with the French military, to the topical product that raised over 100 million yen in crowdfunding.

YEMA
Flygraph French Air & Space Force UTC Blue

■Ref. YWAD21-GU62B. SS (37 x 48mm size). 10 ATM water resistant. Self-winding (manufactured in-house Cal.YEMA2000). 74,800 yen

》Case design with a windshield without a bezel tickles the hearts of enthusiasts

Unlike ordinary watches, the oval case does not use a bezel and has a direct appearance. At first glance, it has a linear and flat impression, but in reality, it has a curved form that follows the wrist, giving it a three-dimensional feel. It can be said that it is a nice point that it has a 10 ATM water resistance that can be worn safely even for daily use.

》Equipped with an in-house developed self-winding movement

Equipped with an in-house movement, Cal. +/-10 seconds per day, 42 hours power reserve. It has the ability to compare favorably with general-purpose machines such as ETA.

[Contact]
Yema Japan
TEL: 03-5875-8810

[Sales site: Time Gear Online Shop]

Sentence ◎ Takuma Funahira (Editorial Department)