Can Activity Tracker, which can be attached to clothes, can the "smart clothing" market open?
Ask someone if you know an active tracker named "WHOOP".Some will make a crisp face, while others will say that without it, exercise and sleep will not even live.
WHOOP is a wristband -type wearable terminal for enthusiastic fitness enthusiasts, such as professional athletes, athletes belonging to university, people who work hard on hard training, and "weekend warriors", which are indispensable for weekends.。There are two reasons why this WHOOP is attracting attention.The first is that it cannot be used unless you pay the monthly or annual subscription fee.The second is that there is a special feature that users will tell you how much physical load will be on that day.
Advance to "smart clothing"
You may not think that WHOOP's business model will get $ 3.6 billion (about 396 billion yen).However, some investors (and the number of people, but the subscriptions of subscriptions) seem to see WHOOP as a business that deserves Big Whoop.
In addition, Boston, based in Boston, has recently expanded its product lineup and is now expanding to the field of "smart clothing."The device that wraps around the wrist has been improved to a design that can be attached to the athletic wear developed by the company.The new product is "WHOOP 4.It will be released as the first general product equipped with a new silicon lithium battery that can be charged at a very high speed.
Until now, the demand for smart clothing has been sluggish, and the market for wrist -mounted wearable terminals has been monopolized by Apple products.However, WHOOP combines continuous health monitoring with a newly developed technology "Any-Wear", a newly developed technology that detects which part of the body is equipped with the terminal and adjusts the data tracking function.It is trying to differentiate from a number of tracking terminals.
"We always felt that wearable technology should be either" look good "or" invisible from the outside ". This is the only development axis."Will Ahamed, CEO, and CEO."The" good feeling "is the field we have been focused on, so we have made it look both formal and casual.It will be a problem. "
Considering that you pay $ 24 a month (about 2,640 yen), including hardware, you may feel that money will disappear.Moreover, here is the price of apparel products such as a $ 69 (about 7,500 yen) boxer shorts (about 7,500 yen), a sports bra of $ 79 (about 8,600 yen), and a leggings of $ 109 (about 12,000 yen).is.
Nevertheless, authentic exercise lovers who are accustomed to spending money on fitness wear will not move on such expenditures.If these people's eyebrows move, WHOOP must be tracked.
Star -class tracker
All WHOOP products record heart rate fluctuations, heart rate, breathing, and sleep patterns during rest.According to Ahamed, the latest model WHOOP 4.The sensor module installed in 0 has all these tracking functions, but "WHOOP 3.It is said that 33%miniaturized compared to "0".