Japan's first glamping resort "Hoshinoya Fuji" born from the experience of President Hoshino | New Switch by Nikkan Kogyo Shimbun

Experiencing the paradox of nature in a comfortable space at Lake Kawaguchi

March 15, 2016 Business/Economy Guests relaxing around the bonfire Speaking of camping, spending the night in a tent People enjoy cooking and outdoor sports, but many people are reluctant to eat and sleep outdoors. Hoshino Resort's Hoshinoya Fuji, which opened in October 2015, is Japan's first glamping concept. Glamping is a coined word that combines “luxury” and “camping,” and features Hoshinoya’s top-notch facilities where you can relax and get in touch with nature. The target of glamping, which is a cousin of camping, is indoor people who are usually far from camping. Eight years ago, Hoshino Resorts acquired 6 hectares of land on a mountain slope with unobstructed views of Mt. Fuji and Lake Kawaguchi. At first, we considered a hot spring resort, but the concept was decided after President Yoshiji Hoshino experienced glamping in Mexico about four years ago. The definition of glamping, which has a short history, is ambiguous, and there is no standard form of resort or service. Based on President Hoshino's personal experience, HOSHINOYA Fuji identified the four elements necessary for glamping: "nature," "outdoor experience," "guest rooms where you can feel the outdoors," and "meals." At HOSHINOYA Fuji, there are many tricks that allow you to enjoy these things.　The first thing that surprised me at the reception at HOSHINOYA Fuji was the colorful rucksacks adorning the walls. This rucksack contains seven items necessary for enjoying the outdoors on the 6-hectare site, such as binoculars and headlamps, and you can choose what you like. It welcomes you with the playful spirit of the stars. The 40 cabin-style guest rooms are said to be inspired by a scope, and stand side by side on a slope facing the foot of Mt. Fuji and Lake Kawaguchi. One side becomes window, and lake view such as painting spreads out from guest room. There is a kotatsu and a lantern on the terrace, so even in the middle of winter when the temperature drops below zero in the morning and at night, you can enjoy the scenery outdoors. Enjoying breakfast on the terrace while gazing at the lake view is exceptional. Chairs are lined up around the bonfire on the grand terrace, which is located up the slope from the guest room area. In the afternoon, they offer a service where you can roast and eat sweets such as fruits and marshmallows. You can also enjoy a little camping gourmet, such as fruit tea with apples baked in a Dutch oven. "The best part of glamping is the food." At the cloud kitchen in the forest, a dedicated chef will prepare a Dutch oven course meal. Dutch ovens are becoming increasingly popular as camping goods, but they are difficult for beginners to use. At HOSHINOYA Fuji, a dedicated chef prepares luxury ingredients such as lobster and bone-in lamb meat to perfection, so you don't have to eat the burnt or raw food that is common in camping. appreciated. In the outdoor experience, you can enjoy the activity of looking at Mt. Fuji from Lake Kawaguchi on a Canadian canoe in the early morning. This Canadian canoe was supposed to be something like a decoration that creates an atmosphere just by riding, which is common in resort activities, but it was quite difficult because we had to row by ourselves. was. Unable to go against the flow of Lake Kawaguchi, we went in unexpected directions many times, and each time we grasped our position based on Mt. Fuji. HOSHINOYA Fuji also offers a number of outdoor activities, such as the Sea of ​​Trees Tour. The target of HOSHINOYA Fuji is indoor people who don't usually go camping. Over the four months since the hotel opened, guests have come from a wide range of age groups, including families, couples, and friends. The secret of glamping is how to enjoy the paradox of coming in contact with nature in a comfortable space. Looking at the lake view from the kotatsu on the terrace in the middle of the night, I thought. Hoshinoya Fuji, whose concept is glamping, which is already vaguely defined, has only been open for four months, so there are still many unfinished parts. In the future, we will come up with more ideas and enhance the content, aiming to complete the only glamping resort in Japan. (Text: Yuri Takaya)

Nikkan Kogyo Shimbun, March 15, 2016

COMMENT

Hoshinoya Fuji is Japan's first glamping resort. It seems that they are working out various ideas such as how to enjoy the outdoors, so I'm looking forward to what kind of devices will appear in the future.